Prodrive reveals stunning new racing simulator with enormous price tag

Prodrive is best known for building successful Subaru rally cars. Now, the UK racing company is entering the world of sim racing with its new state-of-the-art racing simulator.

After revealing concept images earlier this year, Prodrive has released the first photos of the “world’s most beautiful racing simulator.”

Designed by Ian Callum

Thanks to its sculpted shape, Prodrive’s new home racing simulator looks sleek and sophisticated. And there’s a good reason for that: it’s crafted by Callum Designs.

The design studio was created by Ian Callum, the legendary automotive designer who penned designs for the Aston Martin Vanquish, Jaguar F-Type, and Ford Puma to name a few.

Prodrive racing simulator
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Prodrive's racing simulator is the work of legendary car designer Ian Callum.

A sculpted carbon monocoque houses a racing seat, steering wheel, and pedals. Finished in gloss black, the frame also features 16 layers of birch.

“There was a very clear vision for this project – to create something technically stimulating and visually striking,” Callum explains. “Rather than taking the functional and well-trodden route of a car-like structure, we opted for something more abstract, contemporary and elegant."

"This design intrigues. You know it’s a simulator, but then you have to look again. The sweeping form and ‘piano black’ gloss finish take the Racing Simulator to a whole new place – it’s a piece of furniture that can elegantly sit in a living space.”

Prodrive racing simulator
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Prodrive's racing simulator costs nearly £40,000.

As standard, the Prodrive racing simulator comes with a 12GB GeForce RTX graphics card, 16GB of memory, a curved 49-inch 5K screen, Simucube 2 Pro Direct Drive wheelbase, SIM LM Pro Wheel, electrically adjustable pedals, a Cobra Nogaro Street bucket seat, and Bowers and Wilkins PX7 headphones. It also comes pre-loaded with a copy of Assetto Corsa.


If you’re wondering how much the Prodrive racing simulator costs, then you probably can’t afford it.

Available to order directly from Prodrive, this sleek racing simulator will set you back an eye-watering £39,000 excluding VAT and shipping costs. You could buy a second-hand Tesla for that. Those who register interest will be invited to Prodrive’s Banbury headquarters for a tour of the factory and to test the simulator before delivery.

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