EA makes $1.2 billion Codemasters bid, challenging Take-Two

The gaming giant has made a late move to bring Codemasters into its world.

IMG 20171001 WA0006 by Toby Durant
ea codemasters news

Codemasters has been making Formula 1 games for the last decade, and the British developer has honed its craft in recent years, with the last two games being comfortably the best they have ever made.

A recent $870 million takeover bid by Take-Two Interactive, who have games like Red Dead Redemption, GTA, and NBA 2K under their umbrella, had fans wondering what F1 2K22 could look like.

Now EA, the gaming giant behind FIFA & Madden, has swooped in with a stunning $1.2 billion bid for the racing developers.

The next level

Codemasters has been producing strong racing games, with their most recent release, DIRT 5, providing the latest example.

f1 2020 merc ferrari
THE BEST YET: F1 2020 has been a huge success for gamers & Codies

With the F1 licence comfortably in hand, Codemasters also scooped up the WRC licence which will see a five-year deal kick off in 2023.

Those titles alone put Codemasters in a strong position, but with the backing of a true gaming giant like Take-Two or EA these games could be taken to the next level.

EA’s racing pedigree

EA may be best known for games like FIFA, Madden, Star Wars, and Titanfall, but they do have a racing pedigree too.

Need For Speed is one of the most beloved racing franchises ever, with 2019’s NFS Heat restoring the franchise somewhat after a few rocky releases.

DiRT Rally 2.0
A HIGHER REALM: EA has never overseen a racer like DiRT Rally 2.0

Of course, EA’s racing games are all very much in the “arcade” side of the genre. While Codemasters doesn’t produce out-and-out “sim” games, titles like DiRT Rally 2.0 are among the very best for realism, handling, and physics.

Comments

Reacting to the news, both Codemasters and EA have released a few comments.

Codemasters chairman Gerhard Florin said that both companies “have a shared ambition to lead the video game racing category.”

“We feel this union would provide an exciting and prosperous future for Codemasters, allowing our teams to create, launch and service bigger and better games to an extremely passionate audience,” Florin said in a statement.

fifa 21
ROAD MAP: The recent paths of FIFA & Madden may give F1 fans a glimpse of their future

EA CEO Andrew Wilson added: “Our industry is growing, the racing category is growing, and together we will be positioned to lead in a new era of racing entertainment.

“With the full leverage of EA’s technology, platform expertise, and global reach, this combination will allow us to grow our existing franchises and deliver more industry-defining racing experiences to a global fan base.”

With reports only surfacing on Sunday evening, it remains to be seen if Take-Two will make a counter-offer. Given EA’s larger market value it would seem unlikely.

Toby Durant

Currently playing: F1 2020, Assetto Corsa Competizione, Forza Horizon 4

From our network
Shindo Life Codes - Free Spins and Items

Spin like a shuriken with these Shindo Life codes.

FIFA 22: All Active SBCs & Cheapest Solutions

Will you be completing the challenges?

Coin Master Free Spins - Daily Links and More

Spin to win with these Coin Master free spins links.

From our network
NBA 2K22 MyPLAYER: Guard Builds to become the best on the court

Stand out from the competition this year in the backcourt

A New Road to the Knockouts SBC is available in FIFA 22

A New RTTK SBC is available

Zion and Westbrook Pink Diamond Cards Released!

Gotta be quick!

Sea of Thieves Fury of the Damned 2021 - Start Date, Cosmetics, Trailer & More

Halloween brings out the best in us pirates

From our network
NBA 2K22 MyPLAYER: Guard Builds to become the best on the court

Stand out from the competition this year in the backcourt

A New Road to the Knockouts SBC is available in FIFA 22

A New RTTK SBC is available

Zion and Westbrook Pink Diamond Cards Released!

Gotta be quick!

Sea of Thieves Fury of the Damned 2021 - Start Date, Cosmetics, Trailer & More

Halloween brings out the best in us pirates

From our network
New Pokemon Snap Pokedex: Full Pokemon List, Photoddex And Where To Find Them

New Pokemon Snap has finally arrived on Nintendo Switch and celebrates some of the…

Horizon Zero Dawn: How To Override

If you own a PS4 or PS5, Horizon Zero Dawn is free for you…

Horizon Zero Dawn: How To Mount

Horizon Zero Dawn is one of the better open-world games out there, which is…

Horizon Zero Dawn: How To Fast Travel

Horizon Zero Dawn is a pretty great open-world game, one that PS4 and PS5…

Play Video
© 2020 Gfinity. Trademarks and brands are the property of their respective owners.