Max Verstappen partners with EA Sports for 2023 season
The partnership will see the Red Bull Racing driver collaborate with EA Sports to “create content across the EA Sports portfolio.” An EA Sports sponsorship logo will also feature prominently on the Dutch driver's racing helmet during the 2023 F1 season.
This likely means we can expect Max Verstappen to be front and centre on the cover of F1 23 and star in promotional videos in the run-up to release.
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA Sports & Racing.
“As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA Sports experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA Sports has always been a big part of my life,” said Max Verstappen.
“EA Sports is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
Red Bull RB19 car reveal
Coinciding with the partnership, Red Bull is presenting its new RB19 car for the 2023 season in New York, with hopes to dominate the 2023 season and secure another Constructor's Championship.
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